PT Toyota Astra Motor ( TAM ) targeting 45 per cent of the small sedan
market with an engine capacity between 1,800 to 2,000 cc and became the
leader in the segment.
" With the All New Corolla Altis , we expect to return to lead the market ' small sedan ' in Indonesia , " said GM Corporate Planning and Public Relations Widyawati Soedigdo TAM , on the sidelines of the steering test , in London , Saturday .
He said last year the average selling small sedan Toyota Corolla Altis only reached 150 units / month .
But with a new look both exterior and interior All New Corolla Altis , it targets sales of sedans with engine capacity 1.800cc can be increased to 200 units / month .
" Last year, Toyota 's market share in the small sedan segment just below 40 percent , this year we hope to break 45 percent , " said Widyawati .
He said he looked forward to the All New Corolla Altis that have been refreshed through outward appearance is more modern and prestige seem able to attract the car lovers sedan purchase .
" Most of the buyers Corolla Altis sedan and indeed lovers ' repeat customer ' who wants to replace his old Corolla with a new one , " said Widyawati .
Therefore, he claimed not to worry , the main competitor to compete with the Honda Civic Corolla Altis , because both models have a rabid fan respectively .
The 2012 Toyota Corolla Altis had led the small sedan market with sales of around 1,888 units . But in 2013 sales fell to 1,300 units late with a market share of about 30 percent . " We expect this year to lead the market ( small sedan ) back , " said Widyawati .
Small sedan market in Indonesia every year , according to data Indonesian Automotive Industry Association ( Gaikindo ) 's only about 4,000 units per year , with the main players the Honda Civic and Toyota Corolla Altis , as well as a number of other smaller players such market domination Ford Focus and Mitsubishi Lancer .
" With the All New Corolla Altis , we expect to return to lead the market ' small sedan ' in Indonesia , " said GM Corporate Planning and Public Relations Widyawati Soedigdo TAM , on the sidelines of the steering test , in London , Saturday .
He said last year the average selling small sedan Toyota Corolla Altis only reached 150 units / month .
But with a new look both exterior and interior All New Corolla Altis , it targets sales of sedans with engine capacity 1.800cc can be increased to 200 units / month .
" Last year, Toyota 's market share in the small sedan segment just below 40 percent , this year we hope to break 45 percent , " said Widyawati .
He said he looked forward to the All New Corolla Altis that have been refreshed through outward appearance is more modern and prestige seem able to attract the car lovers sedan purchase .
" Most of the buyers Corolla Altis sedan and indeed lovers ' repeat customer ' who wants to replace his old Corolla with a new one , " said Widyawati .
Therefore, he claimed not to worry , the main competitor to compete with the Honda Civic Corolla Altis , because both models have a rabid fan respectively .
The 2012 Toyota Corolla Altis had led the small sedan market with sales of around 1,888 units . But in 2013 sales fell to 1,300 units late with a market share of about 30 percent . " We expect this year to lead the market ( small sedan ) back , " said Widyawati .
Small sedan market in Indonesia every year , according to data Indonesian Automotive Industry Association ( Gaikindo ) 's only about 4,000 units per year , with the main players the Honda Civic and Toyota Corolla Altis , as well as a number of other smaller players such market domination Ford Focus and Mitsubishi Lancer .